Implementation advice for Booking.com’s Affiliate Partners
A new section entitled “Implementation Advice” has recently been added to Booking.com’s Partner Center. It gathers essential instructions to implement Booking.com and our best practices in order for you to maximize your revenue.
When implementing Booking.com remember to:
| • | Use the deep links wisely Provide your visitors with the most relevant page for them. For example, if you have a page about a specific region in a country then link to the region landing page not to the general index page of Booking.com. Use our URL Constructor and Parameters section to help generate deep links for all our destinations. | |
| • | Use a combination of our products: Use both Searchbox and Deep links. Maximizing the number of entry points to Booking.com is an easy way to optimize your performance. A searchbox is the most effective way to deeplink to Booking.com. (Ratio viewer to booker is high, and it always generates relevant information for the visitor). | ![]() |
| • | Make it visible and appealing to the user: Place the elements above the fold, use contrasting colours, call to actions and USPs. | |
We will be sending a series of emails focusing on helping you optimize your results.
























